Here are some of the books and blogs I’d recommend to anyone working in copywriting, communications and marketing.


Reality In Advertising, by Rosser Reeves
Ogilvy On Advertising, by David Ogilvy
My Life In Advertising & Scientific Advertising, by Claude Hopkins
Persuasive Copywriting: Using Psychology To Engage, Influence And Sell, by Andy Maslen
Write To Sell, by Andy Maslen
101 Great Copywriting Ideas, by Andy Maslen
The Copywriting Sourcebook, by Andy Maslen
How To Write Sales Letters That Sell, by Drayton Bird
The Well-Fed Writer, by Peter Bowerman


All Marketers Tell Stories, by Seth Godin
Permission Marketing, by Seth Godin
Made To Stick, by Chip and Dan Heath
Show Your Work, by Austin Kleon


The Elements of Style, by William Strunk Jr
On Writing, by Stephen King
Eats, Shoots & Leaves, by Lynne Truss


Copy Hackers
ABC Copywriting
John Carlton
Amy Harrison
Men With Pens
Gary Bencivenga’s Marketing Bullets


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