Here are some of the books and blogs I’d recommend to anyone working in copywriting, communications and marketing.

Copywriting

Reality In Advertising, by Rosser Reeves
Ogilvy On Advertising, by David Ogilvy
My Life In Advertising & Scientific Advertising, by Claude Hopkins
Persuasive Copywriting: Using Psychology To Engage, Influence And Sell, by Andy Maslen
Write To Sell, by Andy Maslen
101 Great Copywriting Ideas, by Andy Maslen
The Copywriting Sourcebook, by Andy Maslen
How To Write Sales Letters That Sell, by Drayton Bird
The Well-Fed Writer, by Peter Bowerman

Marketing

All Marketers Tell Stories, by Seth Godin
Permission Marketing, by Seth Godin
Made To Stick, by Chip and Dan Heath
Show Your Work, by Austin Kleon

Language

The Elements of Style, by William Strunk Jr
On Writing, by Stephen King
Eats, Shoots & Leaves, by Lynne Truss

Blogs

Copy Hackers
ABC Copywriting
Copyblogger
John Carlton
Amy Harrison
Men With Pens
Gary Bencivenga’s Marketing Bullets

 

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