Not worked with a copywriter before? Here are the stages you can expect from my process.

  1. Meet and greet

    Over an introductory call or coffee, we talk through your project and what you want to achieve.

    I might send you a briefing form to complete, or ask about your business, audience, and deadline. You can ask anything you want.

    And if you’re not yet 100 per cent certain about what you need, don’t worry: our chat should help clear the fog.

    Why is this important? You get to see whether we’re a good fit to work together.


  3. Shall we?

    Based on our initial chat, I’ll send you a proposal and fixed-price quote. I’ll also give you a potential start date for your project.

    If you’re happy, I’ll send you a contract and an invoice for a 30 per cent deposit. Once they’re signed and paid, we can start work.

    Why is this important? You get clarity on your project: when we can start, what it will cost, and what it will involve.


  5. Research and planning

    I’ll ask to see any research or planning you’ve done. I might also ask for your style guidelines, wireframes (if your job is a website rewrite), and any source material you’ve identified.

    Some jobs need telephone interviews to bring out extra layers of detail. I might also do my own desk research to fill in any gaps.

    Why is this important? Investing time and effort now is likely to save hassle later on.


  7. Writing and amends

    Once the initial digging is done, I’ll start on a first draft. I’ll use clear, compelling copy that’s matched to your brand guidelines and commercial objectives.

    When the first draft is complete, clients often find it easier to provide detailed guidance and feedback.

    Why is this important? Identifying the information you want to include or omit, or any changes in structure or style, becomes much clearer when you’ve seen a first draft.


  9. Confirming your copy

    With up to two rounds of amends on the first draft, we can now work on perfecting your text. Your final copy should:

    • Be in your desired tone of voice
    • Include all the information you want
    • Be focused on achieving your commercial goals

    Once your project is complete, I’ll send an invoice for the outstanding balance. Copyright of the text transfers to you once you have paid in full.


Still looking for extra detail? Get in touch, or find out more about my: