Pan y Agua Velo Europe (PAVE) is the publisher of Two Days in Yorkshire, the bestselling cycling title and the official commemorative book of the Yorkshire Grand Départ.
What was needed?
For the first four months after its release, Two Days in Yorkshire was only available through its website. It needed compelling copy to convert browsers into buyers.
In the first four days after the website went live, it secured orders worth more than £30,000. Four months later, that total had gone above £200,000.